Our Matcha’s Origin.

At Nawo Routines, we source our matcha from Kagoshima Prefecture, Japan, where generations of dedicated tea farmers have perfected the craft of cultivating this exceptional tea. Nestled on the southern island of Kyūshū, Kagoshima is renowned for its lush landscapes and pristine natural environment. The region’s warm, humid climate provides the ideal conditions for tea plants to thrive, resulting in a smooth, rich flavor that sets our matcha apart.

Kagoshima’s volcanic terrain is another key factor in the superior quality of our matcha. The soil, enriched by the ash of eleven active volcanoes, is packed with essential minerals that nourish the tea plants, enhancing their depth of flavor and vibrant green color. With over 700 years of tea-growing tradition, Kagoshima has become Japan’s second-largest tea-producing region, leading the way in sustainable and organic cultivation.

At Nawo Routines, we are committed to selecting only the finest organic & ceremonial matcha, ensuring a premium-quality product that respects both Japanese heritage and the environment. Experience the purity, richness, and authenticity of our matcha—crafted by nature, perfected by tradition. 🌿✨

Matcha Farming & Harvesting.

Shading for Enhanced Flavor

Two to four weeks before harvest, Tencha tea plants are covered with dark nets, reducing sunlight exposure by 90%. This enhances chlorophyll production, giving matcha its vibrant green color and sweet flavor.

Harvest & Initial Processing

In April, fresh young tea leaves are handpicked and quickly transported to small-scale factories. Leaves are steamed to prevent fermentation, then dried at up to 180°C, reducing their weight by 80%, forming “Aracha” (raw tea).

Selection & Refinement

The raw tea undergoes meticulous sorting based on color, texture, and taste. Stalks and veins are removed, leaving only the pure leaf flesh for the highest quality matcha.

Stone Grinding for Perfection

Using handmade granite stone grinders, Tencha tea is finely ground into matcha. Each grinder takes one hour to produce just 40g of matcha, ensuring optimal color, taste, and aroma preservation.

🌿 From farm to cup, our matcha is crafted with care, tradition, and excellence.