Our Essence.

The world moves too fast. In the rush of modern life, rituals fade, moments of presence disappear, and mass production replaces true craftsmanship. We don’t agree with this system. We believe in slowing down, in valuing quality over quantity, and in bringing intention back to the everyday.

That’s why we created Nawo—a brand rooted in authenticity, mindfulness, and tradition. Matcha is more than a drink; it’s an experience, a ritual that invites you to pause and reconnect. We honor this philosophy by sourcing only the finest matcha, prioritizing excellence over excess. Because of this commitment, some of our products may be sold out from time to time—quality takes time, and we won’t compromise.

We are avid learners, readers, and seekers, guided by a network of experts in nutrition, medicine, neurology, and psychoneuroimmunology (PNI). Our mission is to offer something real, grounding, and beautiful, bringing a sense of peace and purpose into your home.

Thank you for being part of this journey.

Meet The Team.

Pablo S. – Founder
"Always searching for the best, always with a smile."
💚 Favorite Matcha: Supreme Ceremonial Matcha

Ana Ll. – Designer
"Creativity and precision—nothing leaves without her approval."
🍫 Favorite Matcha: Cacao Matcha

Aria M. – Social Media
"Always filming, always chasing the perfect green."
✨ Favorite Matcha: Collagen Matcha

Maria C. – Marketing
"Tracking conversions, always with a matcha in hand."
🍵 Favorite Matcha: Supreme Ceremonial Matcha

Values.

  • Quality Above All.

    We only source from Japan – Unlike many brands that source matcha from China and market it as Japanese, we ensure authenticity and traceability in every batch.

    Heavy metal & pesticide testing – Every batch is rigorously tested for lead, cadmium, arsenic, mercury, and pesticide residues to guarantee a clean and safe product.

    Herbicide-free & radiation-tested – We ensure our matcha is free from glyphosate and regularly tested for radiation, maintaining the highest safety standards.

    Cold-imported for freshness – Our matcha is shipped and stored in temperature-controlled conditions to preserve its color, flavor, and nutrients, preventing oxidation and quality loss.

    Refinement for unmatched quality – We constantly test and compare our matcha to ensure the smoothest texture and richest umami flavor.

  • Commitment to Sustainabilit.

    We source matcha exclusively from sustainable farms in Japan, supporting ethical and eco-friendly agricultural practices.

    No air freight – We ship matcha and accessories exclusively by sea to minimize carbon emissions and ensure sustainable logistics.

    We carefully select partners who share our commitment to sustainability, ensuring that their farming and production methods align with our environmental values.

  • Ethical & High-Standard Production.

    We work exclusively with partners who uphold our values, ensuring ethical and sustainable sourcing throughout our supply chain.

    All matcha-flavored blends & supplements are produced in European-certified laboratories, meeting strict safety and sanitary regulations.

    Every ingredient used in our matcha blends, supplements, and accessories is carefully selected for premium quality, ensuring that nothing but the best reaches our customers.

  • Core Values of Our Team.

    Authenticity & Integrity – We stay true to our mission, prioritizing honesty and transparency in everything we do.

    Quality Over Quantity – Excellence comes first, even if it means some products might be sold out at times.

    Mindfulness & Well-Being – We believe in balance, presence, and creating a workspace that reflects our matcha philosophy.

    Curiosity & Growth – We are always learning, evolving, and seeking new ways to improve our craft and knowledge.

    Sustainability in Every Decision – From sourcing to packaging, we ensure that every step reflects our commitment to the planet.

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Join Our Journey.

Be part of a mindful matcha community. Follow us, stay inspired, and sip with us. 🍵💚

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